To provide result-oriented advertising and marketing activities designed to meet customer needs. To achieve sustainable business growth through market intelligence, creativity, and strategic vision, and to build an organization that attracts, develops, and retains outstanding people.
The role of this position is accountable for modifying a brand strategy for a company's target market. Maintain brand integrity over all company marketing actions and communications and may manage a portfolio of products.
Set, initiate and maintain brand guidelines
Oversee company’s BI activities
Monitoring customer feedback and escalating complaints to the marketing department
Oversee customer front activities
Brand strategy that is setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term,
Plan and performance of all communications and media actions on all channels, including online and social media,
Assisting with product development, pricing and new product launches as well as developing new business opportunities,
Building and managing promotional collateral to establish and maintain product branding,
Controlling the budget for advertising and promotional items,
Competitor and customer insights analysis,
Analysis of sales forecasts and relevant financials and reporting on product sales.
Brand awareness a clear understanding of BI and the marketing mix
Determination and perseverance
Relationship management abilities
A strong focus on results
A high degree of business acumen
3+ Years of experience in a similar field
It's always a good idea to include the benefits of the job the company will provide such as:
Flexible hours to give you freedom and increase productivity