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To provide result-oriented advertising and marketing activities designed to meet customer needs. To achieve sustainable business growth through market intelligence, creativity, and strategic vision, and to build an organization that attracts, develops, and retains outstanding people.
Role
To initiate, lead and maintain the marketing activities in order to accelerate growth and building reputable brand
Authority
Managing marketing activity
Managing marketing budget
Set KPI and performance review
Build, train and grow the team
Provide creative campaigns
Responsibility
Build and execute multi-channel, integrated account-based marketing (ABM) campaigns to drive engagement and leads for our SMB and Enterprise offerings
A/B test marketing channels to reach into optimum conversion
Develop strategies for testing, optimizing, and scaling successful lead-gen programs
Set brand growth strategy (focusing on innovation)
Set a competitive strategy for the globe, align brand priorities in each country
Accountable for Brand’s P&L and shares globally
Partner with R&D to develop the brand innovation for the globe
Own commercialization process and launch of NPD projects in partnership with Marketing Commercialization teams
Leverage understanding of consumer/shopper motivations and behaviors to develop winning marketing plans
Drive leadership of the battleground for key focus forms across and lead cross-functional alignment
To set key performance indicators and stick to it
To keep CAC at the optimum point
Requirements
5+ years of experience in marketing, digital marketing, brand management or product management
2+ years of professional experience in a similar position in startup or MNCs
Bachelor’s degree in Business, Marketing or Communication, MBA is preferred
Proven track record of defining and delivering innovative marketing campaigns that drive long-term results
Proven track record of coordinating projects across functional teams
High attention to detail and ability to manage multiple, competing priorities simultaneously
Demonstrated ability to operate both strategically and tactically in a high-energy, fast-paced environment
Strong analytic and quantitative skills - ability to use data to develop and measure marketing programs
Advanced analytical skills and familiarity with Excel, SQL, and PBI
Excellent verbal and written communication skills
Benefits
It's always a good idea to include the benefits of the job the company will provide such as:
Flexible hours to give you freedom and increase productivity
