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The mission involve selecting and using the best media possible to communicate the ad message to the ultimate consumers. It can also fail, as a wrong selection will result in the failure of the advertised product. Preparation of media plans for its clients. Media scheduling.
Role
The media buyer shall be responsible for securing suitable time slots and air space for advertising clients. Media buyers need to build good relationships with advertising sales agents in order to achieve the best rates and quality for commercial placements, promotions or even media packages.
Authority
Cooperating with outside agencies, art services, printers, etc.
Building relationships with media houses.
Responsibility
The media buyer shall be responsible for securing suitable time slots and air space for advertising clients.
The media buyer must select the best possible venue or medium for an advertising campaign using market research information such as demographics, media usage, ratings and the type of content in a given vehicle.
Media buyers need to build good relationships with advertising sales agents in order to achieve the best rates and quality for commercial placements, promotions or even media packages.
The media buyer acquires advertising space for clients in all forms of outlets, including print, online and broadcast.
Requirements
Experience as a media buyer or related role; experience in digital media is preferred.
Familiarity with the media-purchase, planning and research.
Interest in the following trends in advertising and media.
Job experience in media analytics applications for example comScore.
Excellent communication and negotiating skills.
Organizational and multi-tasking capabilities.
Good attention to detail and to critical thinking skills.
Benefits
It's always a good idea to include the benefits of the job the company will provide such as:
Flexible hours to give you freedom and increase productivity
