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To provide result-oriented advertising and marketing activities designed to meet customer needs. To achieve sustainable business growth through market intelligence, creativity, and strategic vision, and to build an organization that attracts, develops, and retains outstanding people.
Role
Administration of digital accounts and diversifying the channel mix using paid social channels Constantly optimize marketing projects to increase return on investment. Allocate budgets and investigate and suggest modifications to ad spends.
Authority
Oversee Social Media advertising
Monitoring marketing dashboards and key reporting tools
Collaborating with other stakeholders
Responsibility
Lead and control agencies to reach objects and ROI targets
Lead Social Media promotion using performance objects that drive new user adoption
Aid acquisition campaigns on offline and online channels including Search, Display, Mobile, TV, and Direct Mail
Support in the maintenance and monitoring of records, budgets, campaign performance, ROI, LTV, and other channel metrics.
Apply a process of examination to prove hypotheses and suggest performance optimizations
Apply a data-driven approach to lead campaigns and derive insights on policy and performance.
Deliver weekly updates, progress reports, timelines, and outcomes.
Draft inventive briefs to set program objectives and KPIs, optimizing campaigns to maximize ROI.
Work with the other teams and stakeholders to guarantee acquisition goals are met.
Requirements
BA/BS degree or similar working experience
At least 3+ years of relevant digital or Social Media Advertising experience
Excellent knowledge of Web Analytics, A/B Testing, and performance marketing
Solid analytical knowledge and are a high-level Excel nerd
Excellent ability to think creatively, recognize, and resolve problems.
Detail-oriented and the ability to effectively multi-task in a deadline-driven environment.
An energetic and willing attitude
Capability to synthesize complicated ideas into actionable recommendations for senior executives
Benefits
It's always a good idea to include the benefits of the job the company will provide such as:
Flexible hours to give you freedom and increase productivity
