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To provide result-oriented advertising and marketing activities designed to meet customer needs. To achieve sustainable business growth through market intelligence, creativity, and strategic vision, and to build an organization that attracts, develops, and retains outstanding people.
Role
The role is about showing product values to customers and gather feedback and convey it to company. To expand the product's market coverage by setting up a product line-up launch and operation plan. To maximize sales and minimize loss by managing the product life-cycles and developing pricing strategies to meet the target sales for the product.
Authority
Team Management
Set KPI and performance Review
Hire, Train, coach and motivate the team
Budget Management
Product P&L
Meeting customers and Stakeholders
Propose new product
Operate Launching new products
Responsibility
[Line-up management] Propose, Contribute, and oversee line up development and
Managing line-up portfolio plan.
To investigate, find and present market gaps and customer needs
[Launch] To plan, coordinate, and launch the product/service successfully by analyzing the new model's target quantity, operational income, and have close communication with the marketing department.
[Pricing operation] Operate pricing strategy of each segment and model.
[Discontinuation management] Manage the plans to minimize the leftover materials when a product is to be discontinued by setting an appropriate discontinuation timeline and plans to utilize the leftover materials.
To lead the team of professionals by providing equal opportunities
Raise the bar by taking standard higher
Controlling department budget
Requirements
7+ years of experience in Product Marketing at high performing startups/growth-stage companies
4+ years of experience in leading business growth through a series of successful new business development initiatives
Bachelor's in business or marketing, MBA is a plus
Proven track record in developing open platform creation with multi-partners monetization flows
Demonstrated ability to evolve product strategy and long-term roadmap based on research, data, industry trends, consumer needs, and competition, in a fast-paced and ambiguous environment
Strong knowledge of marketing mix and product marketing fundamentals
Demonstrated Data-Driven Decision-Making using data analysis
Solid knowledge of conducting qualitative and quantitative research
Benefits
It's always a good idea to include the benefits of the job the company will provide such as:
Flexible hours to give you freedom and increase productivity
