Democratizing Recruitment
Job Description

Vice President of Marketing


Department Mission

  • To provide result-oriented advertising and marketing activities designed to meet customer needs. To achieve sustainable business growth through market intelligence, creativity, and strategic vision, and to build an organization that attracts, develops, and retains outstanding people.


  • The role is to oversee all marketing operations, communications and develop its marketing strategy and vision. You need to drive and accelerate the growth in company while providing a reputable public brand image.


  • Set marketing strategies
  • Manage and oversee marketing activities
  • Oversee and manage key marketing metrics
  • Department Management
  • Recruit, train, coach, mentor and improve department performance
  • Set objectives and Performance Review


  • Overseeing marketing division
  • Evaluate, develop, and maintain a marketing strategy and day to day plans including all ATL, BTL and Digital channels
  • Oversee brand, creative, PR/communications and overall marketing operations with a digital focus (SEM, SEO, Paid, Social, Email, CRM, etc.)
  • Planning, directing, and coordinating marketing efforts
  • Communicate and orchestrate the marketing plan with all stakeholders to channelize efforts
  • Research market trends, competitor activity, and customer requirement
  • Develop pricing strategies with Sales dept. to maximize profits and market share while balancing customer satisfaction.
  • Conduct STP and define a niche segment to be touched
  • Strong knowledge of CAC and all marketing key metrics
  • Solid understanding of budget management, RoI and P&L
  • Improve conversion rate
  • Develop and manage campaigns and promotions
  • Building brand awareness and positioning
  • Initiate marketing projects and motivate the team to tackle objectives
  • Organizing company conferences, trade shows, and major events
  • Overseeing social media marketing strategy and content marketing and copy writings


  • Master's in Marketing, Digital marketing or communication
  • 8+ years of professional experience in marketing with proven track record of successful campaigns
  • 5+ years of marketing management in scaled tech startups or MNCs
  • Having a data-driven approach towards decision making
  • Solid knowledge in GA, AdWords, Pixel, SEO tools, Email marketing, web, and social analytics, etc.
  • Excellent interpersonal and leadership qualities; creative-minded with a 'can-do' attitude and willingness to roll up your sleeves


It's always a good idea to include the benefits of the job the company will provide such as:

  • Flexible hours to give you freedom and increase productivity
  • Life insurance for you and your family members
  • Work remotely in the comfort of your home
  • Free Gym membership so you can stay in shape
  • Fun and Energetic weekly team bonding events
  • etc.

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